Every business owner knows that the Internet is one of the most powerful marketing tools today. Why is this? Because it helps billions of people from all over the world to easily connect with one another and to promote their products or services. While e-commerce and online shopping existed since the early 90′s, today they’ve become one of the most used channels when buying products. According to a recent survey, more than 70% of people living in the United States and Europe prefer to make a purchase online using their laptop or smartphone, rather than going to a retail store buying the product in person.
Small Business Internet Advertising
If you have your own small business, it is extremely important to take into consideration this aspect of marketing: promoting your business on the Internet. If you want to stay competitive and stay ahead of your competitors in the long run, an online presence is a necessity. But what does it really mean to have an online presence? Well, there are two important aspects you need to be aware of when it comes to internet marketing for small businesses. They are Search Engine Optimization and Social Media Marketing.
Professional SEO Services for Small Businesses
SEO (Search Engine Optimization) is a very cost-effective way to promote your business online and to attract more customers. Search Engine Marketing will not only increase your website’s rank in search engines, but will also help you in targeting the most appropriate and targeted customers. SEO is extremely beneficial in the long run. This is because if you manage to get your website on the first page of Google for a competitive term, you are likely to have a steady flow of targeted visitors on your website who are at the point of sale.
It is a proven fact that over 50% of all small businesses online are using some sort of SEO tactics, whether it is simple content marketing or something more in depth such as Google Local. This modern tool offered by Google allows your business to be found by users who are looking for the service you provided in a specific area. So whether people are browsing the Internet on their laptops, or they’re using their mobile devices or tablets, they can easily find you if you are listed on Google Local.
Social Media Marketing for Small Businesses
Since almost every internet user has one or more accounts on a social media network, promoting your small business through networks such as Facebook, Twitter and LinkedIn is one of the best options you can consider. Social networks make it extremely easy for users to communicate between one another, meaning if they like your business, they promote it for free to all of their friends. Social media marketing helps you communicate with your target audience extremely fast and easily, at the lowest cost possible (usually at no cost at all).
Internet marketing for small businesses is an important process that you need to know how to leverage if you want to be two steps ahead of your competitors. If you can make the most out of social media and SEO, you are surely on the right path.