Email Marketing Works
Email Marketing allows businesses to directly market to their current and potential clients easily and effectively like never before. There is a reason that every Fortune 500 company has email integrated into their marketing plan, it’s because it works. According to the Direct Marketing Association, email marketing gives businesses an average return of investment of around 4300% or $43.51 for every dollar spent. There are very few marketing strategies that can compare. The facts behind email marketing speak volumes.
In a 2011 Focus survey of marketers, the channel cited most often as the best performer over the previous 12 months was email.
In Datran Media’s 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email.
A 2011 MerchantCircle survey of over 8,000 local business owners in the US found email marketing cited by 35.8% as a Top 3 most effective marketing or advertising method. Only social network profiles and search engine marketing scored higher.
- Over 90% of consumers check their email daily.
- 68% of small businesses surveyed in mid-2011 by Pitney Bowes listed email as their preferred marketing channel.
- E-mail marketing is the easiest form of marketing to track your ROI.
- A survey conducted by ExactTarget showed that 50% of consumers make purchase decisions as a direct outcome of e-mail.
- 74% of adults prefer email as the form of communication by companies.
- A 2010 survey of 2,500 marketers by AWeber found 82% intending to increase their email marketing efforts over the next 12 months.
- Half of all consumers make purchase decisions as a direct outcome of email marketing.
Our System Makes it Easy
The best thing about email marketing with the NexGen System is that it’s easy for even the most “non-techy” clients to manage. If you can type up something in Word or send an email from your home computer, you can effectively use the NexGen Email Marketing System.
Sending email marketing campaigns from our system is a very straight forward process and takes less than 5 minutes to set up. Our graphic design team creates customized & professional email templates for all of our clients to use so you don’t have to worry about any design work. Just write the email, choose your list, and click send.
The NexGen platform even makes setting up future email blasts and promotions easy. You can schedule email blasts for future dates just as easily so if you are planning a big event in a few months you are able to schedule emails to be sent in the days or weeks following up to the event, maximizing your exposure to clients prior to your promotions.
NexGen Email Features
Powerful Yet Easy to Understand Tracking Reports – The NexGen Email Marketing systems includes an industry leading tracking and analytics program that allows clients to see exactly how effective each one of their email blasts really is. Our system integrates easy to understand graphs and charts covering metrics such as who opened your email, when they opened it, what they clicked on, who they shared it with on social networks, and more! Best of all, it’s in real time so you can see it all as it’s happening.
Avoids The Spam Bin – Our Email Marketing System is approved and authenticated with all major ISP’s including Yahoo, Hotmail, AOL, & Google. We even take it one step further and run every blast through spam filters at desktop, server, and firewall levels. Our team does everything possible to make sure your emails arrive safely in your customers’ inboxes.
Professionally Designed Email Templates – Our team of graphic designers handle all the email designs so you do not have to worry about creating your own email template. Our team designs your business a professional email template during your account setup so you are ready to go from day 1.
Free A/B Split Testing – Want to test different titles or content to see what works best for generating sales or leads? Well our system makes it easy with A/B split testing built in for anyone who chooses to use it. Choose from different titles, content, and more and our system will send the “variations” to your list automatically and you can see which versions work the best, making your marketing even more effective the next time around!
Automatic Content Creation – Do you get tired of writing the same stuff over and over again? Well our system has automatic content creation which allows you to import content from your current website right into your emails. Do you have blog posts, articles, or promotions on your website you want to send to clients via email? Well using the NexGen Email Marketing System, you can do it with one click!
Emails are Personalized for All Your Contacts – Do you want to have your email messages personalized for all your contacts? If so, our system will automatically pull your customers name into the email, if you choose, so that it appears to have been written personally for them.
Social Media Integration Built In – Our system integrates the ability for your customers to share your email messages on popular social networks like Facebook and Twitter with one click. You can also setup one click “Like us On Facebook” or “Follow us on Twitter” buttons for your business pages on social media networks. Finally we also have built in apps that allow you to add “Sign up for our newsletter” tabs right to your company’s Facebook page! We take social media seriously at NexGen Marketing and try to make it as easy and automatic as possible for our clients!
Free Transfer & Sync – Does your company use another Email marketing platform or do you have a list of contacts through another email account you would like to use? Well you can import your list right into our system with one click or our team can handle the transfer or sync for you at no cost.
Cost Effective For Businesses of All Sizes
One of the biggest hurdles small businesses have with marketing is the initial cost. 30 second radio ads cost upwards of $100 each, billboards can run a small business thousands of dollars a month, and direct mail costs over a dollar per customer. Some email marketing providers charge high start-up costs ranging from a couple hundred dollars to over a thousand dollars just to set up client accounts, this is before an email has even been sent. They then charge high monthly fees on top of that, despite if the client actually sends emails or not. This a steep price to pay for a small business where every dollar counts.
At NexGen Marketing we try to make email marketing affordable whether your business has a large mailing list or your company is just starting out. Check out our pricing tables below and see what works best for your business.
Industry Leading Help & Support
With the NexGen Marketing Team behind your company’s email marketing campaigns, you
can be assured that your business will get results from your marketing campaigns. Not only do we
provide easy to follow tutorial guides and videos to help you along with the process, our team is always
available to give you a hand either through email, phone, or our live chat right on the website. Our goal
is to make your company’s marketing efforts as easy and effective as possible, our team is always
available to lend a hand.