The Basis Behind Inbound Marketing
Inbound Marketing is all about getting found online by the individuals looking for the exact product or service that you provide.
Your audience has changed the way they shop and Inbound Marketing is how you adapt to that change. It focuses on attracting the right kind of customers and converting them into long term brand loyalists.
What are your goals for the future? NexGen Marketing will help you achieve them by developing & executing an Inbound Marketing Game Plan geared towards your business.
When it comes to Inbound Marketing, we take a unique approach. We start by laying the groundwork which includes developing your website and defining your marketing goals.
From there, we begin to generate the traffic or leads to your site. We then convert this traffic into customers for your business. Once you have the customers, the process to turn them into long term brand loyalists begins!
When it comes to web development, traffic generation, conversions, and customer satisfaction, NexGen Marketing is capable of everything. You won’t find a more well-rounded approach to inbound marketing.
Gone are the days where you can just throw money at marketing and hope to get something out of it.
Inbound Marketing differs from traditional marketing in the sense that you can track everything and know exactly if your marketing campaigns are worth the money you are putting in.
That is why inbound marketing works. It allows you to see what is working for your business and what is not.
Visual Appeal, affordability, simplicity; these are all things NexGen Marketing takes into consideration when it comes to a clients website and inbound marketing campaign development!
Over 80% of today’s new customers find businesses via search engines. There are hundreds of factors that go into Search Engine Optimization and if your site is not developed around those factors, you won’t be seen.
Social Media Marketing
Where do your personas hang out? Are they utilizing Facebook? Twitter? Linked In? Are these people doing all of their research online? NexGen ensures that your business is getting found by more qualified prospects.
Traffic to your website means nothing without turning those visitors into leads & sales for your business. Capturing these leads and ultimately increasing your bottom line is what NexGen Marketing does best!
At NexGen Marketing, we use a wide set of analytical tools to enable you to efficiently track and monitor the various marketing efforts of your business. We even provide clients with detailed reports on a monthly basis.
According to the Direct Marketing Association, email marketing gives businesses an average ROI of around 4300% or $43.51 for every dollar spent. There are very few marketing strategies that can compare.