Let’s face it; we live in a mobile world. 91% of adults have their phone within arm’s reach 24 hours, 7 days a week. Phones are a great place for businesses to advertise to their customers because it is convenient for both you and the customer. As a business owner, you may wonder if SMS/Text Marketing is right for your business, and our answer to you is YES!
Here’s an example of how the Fully Managed NexGen Marketing SMS service can help your restaurant fill its tables.
Before we tell you the reasons why your business should use Text Marketing, it is important to understand your customer’s must “opt-in” to receive SMS Marketing promotions. As a business owner this means that you are only marketing to those who are already interested in your business’ products/services so it is a win-win situation for both you and the customer.
Below are the top 3 reasons NexGen believes restaurants should use Text Message Marketing
1. It is fast and direct!
- Studies have shown that a text message is opened within 4 minutes on average. When you engage in an SMS Marketing campaign your message is delivered immediately to your customer’s mobile devices at the time you send it. This means your message will be delivered and viewed almost instantly to generate extremely fast results, and with mobile coupons/promotions having a 10 times higher redemption rate than any other form of coupon/promotion; it is safe to say your efforts will be effective.
2. Extremely high R.O.I.
- Statistics have shown that over 95% of all text messages are opened by the recipient, and 16% of customers who receive mobile marketing promotions make a purchase as a result. Let’s just say that you send a message to 500 customers at one time; based off the statistics, this means that roughly 475 of them will view your message and 76 people will make a purchase as a result.
3. It is the future of Direct Marketing:
- Smart phones and tablets are here and don’t appear to be going anywhere. 25% of American’s use ONLY their smart phone or tablet to access the internet and that number is only going to continue to grow. SMS Marketing appears to be the future of marketing because text numbers only continue to rise. Mobile advertising spending in the United States has almost quadrupled since 2008. Don’t wait! Adapt into the future with your customers!
If you are interested in taking your restaurant to the next level, take a look at the NexGen Marketing Text Message Marketing service for businesses by clicking here.