By now it is fairly obvious to readers that we are big supporters of Text Message (SMS) Marketing for businesses. It is our company’s belief that any business (large or small) can benefit from Text Message Marketing in some way, shape, or form. Having said that, we believe that SMS Marketing is a MUST for walk-in service industries! Throughout this article we will explain how incorporating SMS can help your walk-in business.
When people think of coupons and promotions, grocery stores are most often thought of. People generally think of coupons as a savings on only products, and that is far from the truth. Service industries can use coupons and promotions to entice their clients into purchasing a service, just like grocery stores/retail stores use them to entice customers to purchase products.
SMS Marketing allows these service industries to directly target their existing clients with promotions via text messages that help to encourage them to schedule or purchase a service that they provide. Let’s take a look at salons for example. Salons generally offer a wide range of services to their clients. Most upscale salons provide clients with haircuts, manicures, pedicures, massage, waxing, hair dying, as well as a convenient place to purchase the salon style beauty products that they may use. You may be wondering how they can effectively use SMS marketing.
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Shirley’s salon has been struggling getting their clients to book future appointments. Shirley’s decides to start a text (SMS) promotional campaign in their store to get customers to “opt-in” to their mobile database. Shirley’s tells their customers to text, “HAIR” to 87878 and schedule their next appointment to receive 15% off. Offering a promotion like this greatly benefits both the customers and the salon. The customer benefits by saving money on their next appointment, and also will receive any future SMS promotions that Shirley’s Salon offers. Shirley’s also greatly benefits because they were able to fill their books with future appointments that they were struggling to get.
Shirley’s now can continue to provide their customers who chose to opt-in with value. As stated in the previous paragraph; these existing customers now have the opportunity to receive future promotions from Shirley’s. Shirley’s can now send text message promotions to these customers to entice them to purchase other products and services. For example, they can send promotions that say, “Come in today for 20% off all products,” or “Book a massage today and receive 15% off!” By sending these messages, the customer is immediately forced to make a decision of whether or not to take advantage of the offer. With SMS, 16% of recipients purchase as a result of the text promotion. It is very effective and very powerful!
Salons were just the example that we chose to use, but remember SMS can be great for ANY walk-in service industry! Some more good examples include: Massage Parlors, Chiropractors, Nail Salons, Dentists, Lawn Care, Landscaping, Movie Theaters, etc… If you own a walk-in service business and are looking for an effective way to market, then take a look at SMS today!
Contact us to learn more about SMS marketing or visit our SMS marketing page for more information!